Stanley: Personal Protection

Stanley Licensee of the Year Award

FOR IMMEDIATE RELEASE:

Sperian Protection is the Recipient of the First Annual Stanley® Licensee of the Year Award

November 20, 2008, Smithfield, RI – The Stanley Works presented Sperian Protection, a world leader in the design and manufacturing of head-to-toe personal protective equipment, with its first annual Stanley® Licensee of the Year award. The award was presented by Scott Bannell, Vice President of Marketing for The Stanley Works, and Karin Brummell, Coordinator of Brand Management for The Stanley Works’ licensing agency, Beanstalk Group, at the 2008 Stanley® Licensee Summit in Boston, Massachusetts. John Montigny, Vice President of Marketing, and Korrie LaBrie, Marketing Specialist, accepted the award on behalf of Sperian Protection.

Criteria for the Stanley® Licensee of the Year Award included innovation, packaging, merchandising, retail placement, retail performance, partnership with The Stanley Works and overall financial performance. “The Stanley Works team has been a true partner in every sense of the word. Their support, combined with the world class brand they have built, have allowed our team to do our best work and capitalize on a broader range of opportunities,” said John Montigny.

In just under two years, the Stanley® Personal Protection line has gained placement in approximately 4,500 retail locations across the United States and Canada. Stanley® Personal Protection accounts now include the world’s largest retailer, Wal-Mart, and the third largest home center in the US, Menards. “A strong partnership with The Stanley Works has driven new business opportunities and a strengthened brand presence for the Stanley® Personal Protection line. We continue to participate and embrace all of the opportunities Stanley has to offer,” said Volker Fremuth, Consumer Channel Manager for Sperian Protection.

As the recipient of the Stanley® Licensee of the Year award, Sperian Protection received a special recognition insignia for use on websites, print materials and merchandising. The award carried with it additional advertising opportunities and Stanley® Racing event tickets.

About Sperian Protection

With nearly 6,000 employees worldwide, Sperian Protection serves the global personal protective equipment (PPE) industry, providing hearing, eye, respiratory, fall, body and hand protection. As a world leader in multiple PPE categories, Sperian is committed to offering innovative products adapted to high-risk environments so that workers in the manufacturing and services industries can work with confidence. For more information, please visit www.sperianprotection.com.

Sperian Protection is listed on Euronext’s Eurolist and on the SBF120. It is eligible for the SRD deferred settlement system.

US Contact                                         Press Relations
John Montigny                                      Christophe Mathy
Tel: 401-757-2128                                 Tel: +33 (0)1 49 90 79
jmontigny@sperianprotection.com          cmathy@sperianprotection.com


Learn about new products and promotions
from Stanley® Personal Protection: